| 聚类分析在电信消费模式中的应用 |
| |
| 引用本文： | 郑国荣,张邦礼,郭鹏,张颖.聚类分析在电信消费模式中的应用[J].重庆大学学报(自然科学版),2006,29(4):119-121. |
| |
| 作者姓名： | 郑国荣 张邦礼 郭鹏 张颖 |
| |
| 作者单位： | [1]重庆大学自动化学院,重庆400030 [2]重庆邮电学院自动化学院,重庆400065 |
| |
| 摘 要： | 电信业正面临经营环境和市场格局的一系列变化.在新形势下,电信运营商必须注重培育企业核心竞争力.以“客户为中心”的CRM管理非常适用于电信业,只有通过客户关系管理,了解顾客的消费模式,向其提供满意的产品和服务,企业才能生存和发展.通过比较常用的几种聚类的算法,提出了改进的算法并应用于客户的消费模式分析.
|
| 关 键 词： | 电信 聚类 消费模式 |
| 文章编号： | 1000-582X（2006）04-0119-03 |
| 收稿时间： | 2005-11-15 |
| 修稿时间： | 2005年11月15 |
Analysis of Clustering Algorithm in Behavior Mode of Customers in China Telecom |
| |
| ZHENG Guo-rong,ZHANG Bang-li.Analysis of Clustering Algorithm in Behavior Mode of Customers in China Telecom[J].Journal of Chongqing University(Natural Science Edition),2006,29(4):119-121. |
| |
| Authors: | ZHENG Guo-rong~ ZHANG Bang-li~ |
| |
| Institution: | 1. College of Automation, Chongqing University, Chongqing 400030, China; 2. College of Automation, Chongqing University of Post and Telecommunications, Chongqing 400065, China |
| |
| Abstract: | China telecom industry are facing a series of changes caused from the business circumstances and the market composition.Under this new situation,they must pay attention to develop their core competence.CRM of customer as the center is suitable for China telecom industry.Only through CRM the companies know the behavior mode of customers' and supply the statisfactory products/service.Thus,the companies can exist and develop well.So,using CRM to rebuild their managerial mode is a necessity trend for China telecom industry to develop their information management. |
| |
| Keywords: | telecom clustering algorithm behavior mode of customer |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《重庆大学学报(自然科学版)》浏览原始摘要信息 |
| 点击此处可从《重庆大学学报(自然科学版)》下载免费的PDF全文 |
