短生命周期产品动态定价下供应链协调问题分析

因为逾期的短生命周期产品的价值近似为0,零售商必须在一定时间内完成对库存产品的销售.由于需求的不确定性,短生命周期产品的零售商们常常通过动态定价的方式来影响需求,实现自身收益最大化.考察了制造商采取何种契约能够实现与零售商的双赢--供应链协调.分析了3种最常见的契约形式:回购契约、价格折扣契约和收益共享契约.分析发现,上述3种契约形式中,只有收益共享契约能够实现零售商动态定价时供应链协调.另外,价格折扣契约的变形--数量价格折扣契约也可以实现零售商动态定价时供应链协调.

Supply Chain Coordination for Perishable Product with Dynamic Pricing Policy

Perishable products need to be sold up before a fix time which is usually called product's lifetime.As the salvage of perished products is almost zero,and the demand is uncertainty,retailers usually set the product's price dynamically to influence the demand.When retailer's dynamic pricing policy is considered,we wonder which contracts can realize the supply chain coordination.Three typical contracts-return contract,price discount contract and revenue sharing contract are analyzed.Only revenue sharing contract among the three can realize supply chain coordination under dynamic pricing policy.The extension of price discount policy quantity-price discount policy,can also realize supply chain coordination under dynamic pricing policy.