基于EXCEL的房地产开发项目客户群体定位

为了在房地产开发项目前期策划中更好的进行市场细分，准确定位目标客户群体，进而充分研判销售价格，针对传统定位程序对客户群体支付能力把握不准的弱点，采用EXCEL软件强大的财务分析功能，对目标客户的购买力和按揭还款能力的精确计算进行了程序化的设计，得出了一套基于定量分析方法的定位系统．结果表明，这套定位系统可以更加准确地把握目标客户群体特征，为项目销售价格的精确定位、降低项目的投资风险等提供科学依据．

Orientation of Aim Client in Real Estate Development Based on EXCEL

In order to subdivide the market during the process of project planning and orient the group of client, then determine the sale price; on the condition that the traditional orientation procedure cant grasp the payment capability of the aim client, the anthors can adapt the powerful finance analysis ability of EXEL to design the procedure of determining the purchasing power and payments ability of the aim client, and shape a set of orientation system based on quantitative analysis method. The result is, the character of the aim client can be grasp accurately depend on this orientation system, and providing a scientific gist for the accurate orientation of price and lowing the risk of investment etc.