Information searches by consumers of miniature automobiles

We studied the information search behaviors of Chinese consumers of miniature automobiles. First, we identified the main sources where consumers acquire or seek information about miniature automobiles and discussed their extent of information search. Then, based on logistic regression and optimal scaling regression of statistics, we studied the influences of characteristics of consumers of miniature automobiles on the extent of information search and on Internet usage. The results indicate that consumers often utilize four sources to obtain information about miniature automobiles. The dominant information source for consumers is their friends/family, followed by dealers, newspapers, and TV. Age, occupation, education and income significantly affect the extent of information search, but gender and city of residence do not have significant impacts. Age, city of residence, occupation, education and income produce significant influences on Internet usage. Gender has an insignificant influence on whether a consumer uses the Internet to search for information.