关于保险网络营销资源整合的探究

保险营销是一种服务营销,其营销方式有其自身的特征。在互联网经济经过曲折迂回的震荡之后,更多的互联网公司已把自己的赢利点投向了传统产业的E化,与此同时,传统产业也把目光投向了互联网。开展电子商务已被很多企业视为提高自身竞争力的核心要素。这种传统产业与新兴产业相互融合的过程,不仅给互联网公司带来了新的转机,也给传统产业带来了发展的机遇。文章通过对保险网络营销与传统营销的比较,提出两种营销模式存在的优势和缺陷,并就两种模式的整合提出设想。

Probes into the Integration of Marketing Resources of the Insurance Network

Insurance marketing is a kind of service marketing,and its marketing style has its own character.After the zigzag concussion of E-business economy, many E-business companies change their profit channel to the e-business of traditional industry.And at the same time,traditional industries turn their eyes to E-business.After comparing the network marketing with traditional marketing of insurance,this paper points out the advantage and weakness of these two kinds of marketing modes,and bring forward tentative plan of the conformity of these two kind of marketing modes.