| 争创名牌走向成动 |
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| 摘 要： | 市场经济是竞争经济，对于企业来说，审时度势,围绕产品作文章，确定名牌优势，不失为通达之途。本文对名牌的价值、作用及如何培养名牌作出初步探索，为现代企业走向成功提供几许思路。
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| 关 键 词： | 市场竞争 名牌 企业 市场经济 |
Competing for Famous Brand to March to Success |
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| Authors: | Guo Bin |
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| Institution: | Dept. of Business Administration |
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| Abstract: | Market economy is competitive economy. It can be regarded as a suitable approach to successfor the enterprises to judge the hour and size up the situation, focus their efforts on theproducts and establish a favoureble famous-brand condition. The essay tentatively expainsthe value and function of the famous brand and how to set a famous brand,providing a feWsuccessful approaches for the modern enterprises. |
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| Keywords: | famous brand market competition enterprise market economey |
| 本文献已被 CNKI 等数据库收录！ |
