| 大学生网购状况及其性别差异 |
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| 引用本文： | 周江平,刘素娜.大学生网购状况及其性别差异[J].鞍山科技大学学报,2011(3). |
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| 作者姓名： | 周江平 刘素娜 |
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| 作者单位： | 湖北汽车工业学院人文社科系;郧阳师范高等专科学校政史系; |
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| 基金项目： | 湖北省教育厅社科研究青年项目“流行文化对大学生价值观的影响与对策研究”(2010q075) |
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| 摘 要： | 以湖北汽车工业学院为例,通过问卷调研的方法对大学生的网购状况进行了综合分析。结果显示,大学生的网购状况与其消费能力并不匹配,且男女大学生在对网购的了解度、参与度和购物种类等方面存在较大的差异,男生对网购的了解度为81.93%,女生为74.61%;男生的网购参与度为41.27%,女生为29.69%。教师应该针对性别差异及消费能力正确引导大学生参与网购。
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| 关 键 词： | 大学生 网购状况 消费能力 |
Study on network shopping condition of undergraduates and its gender differences |
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| ZHOU Jiang-ping,LIU Shu-na.Study on network shopping condition of undergraduates and its gender differences[J].Journal of Anshan University of Science and Technology,2011(3). |
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| Authors: | ZHOU Jiang-ping LIU Shu-na |
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| Institution: | ZHOU Jiang-ping1,LIU Shu-na2(1.School of Humanities and Social Sciences,Hubei University of Automotive Technology,Shiyan 442002,China,2.Politics Department,Yuyang Teachers' College,Shiyan 442000,China) |
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| Abstract: | Hubei automotive industries institute is taken as the example,a comprehensive analysis is carried out by using the questionnaire survey.The results show that network shopping condition of undergraduates is not matching their consumption ability,there are more gender differences between male and female students on understand degree,level of participation and shopping species.The teachers should to correctly guide undergraduates to participate in the network shopping according to the gender differences of boy... |
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| Keywords: | undergraduates network shopping condition consumption ability |
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