| 浅谈以“营销”手段创新高校图书馆的读者培训工作 |
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| 引用本文： | 庞俊峰.浅谈以“营销”手段创新高校图书馆的读者培训工作[J].科技情报开发与经济,2011,21(6):59-61. |
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| 作者姓名： | 庞俊峰 |
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| 作者单位： | 海口经济学院图书馆,海南海口,570203 |
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| 摘 要： | 分析了高校图书馆读者培训方式的现状,揭示了其培训过程中存在的问题,把"服务营销"理念引入高校图书馆,在此基础上提出了利用"营销"手段实现高校图书馆读者培训的新举措。
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| 关 键 词： | 高校图书馆 读者培训 服务营销 |
Talking about the Innovation of Readers Training of Universities Library with Marketing Method |
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| PANG Jun-feng.Talking about the Innovation of Readers Training of Universities Library with Marketing Method[J].Sci-Tech Information Development & Economy,2011,21(6):59-61. |
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| Authors: | PANG Jun-feng |
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| Institution: | PANG Jun-feng |
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| Abstract: | This paper analyzes the present situation of readers training method of university library,reveals the problems in the training process,and introduces the concept of service marketing into university library,and based on this,puts forward some new measures for realizing the innovation of readers training of universities library with marketing method. |
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| Keywords: | university library readers training service marketing |
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