| 澳门旅游业发展及产业多元化的途径 |
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| 引用本文： | 朱任飞.澳门旅游业发展及产业多元化的途径[J].科技情报开发与经济,2013,23(17):145-147. |
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| 作者姓名： | 朱任飞 |
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| 作者单位： | 澳门科技大学,澳门,999078 |
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| 摘 要： | 介绍了澳门旅游业的发展现状,阐述了旅游经济对于整个澳门经济、社会发展的推动作用,运用SWOT研究方法从优势、劣势、机会、威胁等方面分析了澳门旅游业自身特性,并提出了澳门旅游业未来发展方向和策略。
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| 关 键 词： | 旅游业 SWOT分析 旅游资源 澳门 |
Discussion on the Development and Diversification Path of Tourist Industry in Macao |
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| ZHU Renfei.Discussion on the Development and Diversification Path of Tourist Industry in Macao[J].Sci-Tech Information Development & Economy,2013,23(17):145-147. |
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| Authors: | ZHU Renfei |
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| Institution: | ZHU Renfei; |
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| Abstract: | This paper introduces the current development of Macao＇s tourist industry,expounds the motivational role of tourism economy in whole Macao＇s economic and social development,and by using SWOT research method,analyzes the characteristics of Macao＇s tourist industry its own from aspects of the strength,weakness,opportunity and threat,and puts forward the future development directions and strategies for Macao＇s tourist industry. |
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| Keywords: | tourist industry SWOT analysis tourism resources Macao |
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