旅游企业需要树立网络品牌意识

网络品牌是网络经济时代企业竞争的关键，是企业核心竞争力的体现。文章分析了网络品牌的特征，在总结了旅游企业树立网络品牌的必要性的基础上,提出了我国旅游企业进行网络品牌建设的若干建议。

Tourist Enterprises Need to Establish the Consciousness of Network Brand

Network brand, which is the key of competitions among enterprises in cyber economy era, is an externalization of the core competitive power of enterprises. This paper analyzes the characteristics of the network brand, and on the basis of generalizing the necessity for tourist enterprises to establish the network brand, and puts forward several suggestions on how to establishing the network brand of tourist enterprises.