| 金融危机环境下铁路市场营销工作探讨 |
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| 引用本文： | 张晓丹.金融危机环境下铁路市场营销工作探讨[J].科技情报开发与经济,2009,19(27):105-107. |
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| 作者姓名： | 张晓丹 |
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| 作者单位： | 太原铁路局计划统计处,山西太原,030013 |
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| 摘 要： | 分析了金融危机对铁路货物运输的影响,指出了目前铁路货运营销工作存在的不足,论述了铁路运输市场营销的意义,对金融危机环境下如何做好货运营销工作提出了建议。
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| 关 键 词： | 金融危机 货运营销 网络营销 |
Probe into the Railway Marketing Work under the Environment of Financial Crisis |
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| ZHANG Xiao-dan.Probe into the Railway Marketing Work under the Environment of Financial Crisis[J].Sci-Tech Information Development & Economy,2009,19(27):105-107. |
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| Authors: | ZHANG Xiao-dan |
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| Abstract: | This paper analyzes the influences of financial crisis on railway freight, points out the deficiencies existing in current railway marketing work, expounds the significance of marketing of railway transport, and puts forward some suggestions on how to do well the railway marketing work under the environment of financial crisis. |
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| Keywords: | financial crisis freight marketing network marketing |
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