| 山西省特色农副产品市场营销研究 |
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| 引用本文： | 刘玲华.山西省特色农副产品市场营销研究[J].科技情报开发与经济,2011,21(35):136-138. |
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| 作者姓名： | 刘玲华 |
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| 作者单位： | 临汾市科技局,山西临汾,041000 |
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| 摘 要： | 分析了山西省特色农副产品营销现状,提出了总体指导思想,探讨了基于4Ps的营销方式创新及完善办法,特别强调了体验营销的重要作用。
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| 关 键 词： | 特色农副产品 营销方式 体验营销 山西省 |
Study on Characteristic Agricultural and Sideline Products Marketing in Shanxi Province |
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| LIU Ling-hua.Study on Characteristic Agricultural and Sideline Products Marketing in Shanxi Province[J].Sci-Tech Information Development & Economy,2011,21(35):136-138. |
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| Authors: | LIU Ling-hua |
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| Institution: | LIU Ling-hua |
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| Abstract: | This paper analyzes the present situation of characteristic agricultural and sideline products marketing in Shanxi Province,puts forward the general guidelines,probes into the methods for innovating and perfecting the marketing mode based on 4Ps,especially emphasizes the important functions of experiential marketing. |
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| Keywords: | characteristic agricultural and sideline products marketing mode experiential marketing Shanxi Province |
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