| 超越顾客满意培养顾客忠诚 |
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| 引用本文： | 陈萍娥.超越顾客满意培养顾客忠诚[J].科技情报开发与经济,2007,17(28):161-162,167. |
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| 作者姓名： | 陈萍娥 |
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| 作者单位： | 福州大学,福建福州,350108 |
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| 摘 要： | 介绍了培养顾客忠诚的意义,论述了顾客满意、顾客信任和顾客忠诚的含义,提出了培养顾客忠诚的几点建议。
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| 关 键 词： | 顾客满意 顾客信任 顾客忠诚 |
| 文章编号： | 1005-6033（2007）28-0160-02 |
| 收稿时间： | 2007-07-28 |
| 修稿时间： | 2007-07-28 |
Transcending the Consumer Satisfaction and Cultivating the Consumer Loyalty |
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| CHEN Ping-e.Transcending the Consumer Satisfaction and Cultivating the Consumer Loyalty[J].Sci-Tech Information Development & Economy,2007,17(28):161-162,167. |
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| Authors: | CHEN Ping-e |
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| Institution: | CHEN Ping-e |
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| Abstract: | This paper introduces the significance of cultivating the consumer loyalty, expounds the connotations of consumer satisfaction, consumer trust and consumer loyalty, and advances several suggestions on cultivating the consumer loyalty. |
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| Keywords: | consumer satisfaction consumer trust consumer loyalty |
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