| 探讨中庸思想在营销中的应用 |
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| 引用本文： | 洪梅.探讨中庸思想在营销中的应用[J].科技情报开发与经济,2006,16(13):108-110. |
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| 作者姓名： | 洪梅 |
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| 作者单位： | 扬州市职业大学经贸系,江苏,扬州,225000 |
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| 摘 要： | 中庸实际上是一种和谐的平衡思想,以此为指导应用于营销学理论观念中。分析了市场细分中的中庸思想,营销环境特别是政治环境中的中庸思想,传统营销与网络营销之间的中庸思想以及众多营销策略整合过程中的中庸思想,指出把握好和谐的平衡是进行营销活动制胜的法宝。
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| 关 键 词： | 中庸思想 和谐 平衡 市场细分 营销环境 营销策略 |
| 文章编号： | 1005-6033（2006）13-0108-03 |
| 收稿时间： | 2006-01-24 |
| 修稿时间： | 2006年1月24日 |
Probe into the Application of the Golden Mean in the Marketing |
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| HONG Mei.Probe into the Application of the Golden Mean in the Marketing[J].Sci-Tech Information Development & Economy,2006,16(13):108-110. |
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| Authors: | HONG Mei |
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| Abstract: | The golden mean,which is a harmonious thought of equilibrium,has been used in the theory and concept of the marketing science being as the guidance.This paper analyzes on the golden mean in the market subdivision,on the golden mean in the marketing environment especially in the political environment,on the golden mean between the traditional marketing and the network marketing,and on the golden mean in the integration of numerous marketing strategies,and points out that the harmonious equilibrium is a magic weapon for winning the victory in the marketing activities. |
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| Keywords: | the golden mean harmony equilibrium subdivision of market marketing environment marketing strategy |
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