图书馆阅读推广策略的实践探索——以湖北省图书馆为例

调查表明，当前我国国民阅读率稳步提升，但受新媒体的冲击，阅读书刊的绝对数量和时间却在下降，为此，公共图书馆应发挥其平台优势开展阅读宣传推广。以湖北省图书馆为例，介绍了湖北地区开展阅读推广活动的经验，探索进一步提高阅读推广水平的新思路。

Practical Exploration of Library ’s Strategies for the Reading Promotion---Taking Hubei Library as an Example

The investigation shows that China＇ s national reading rate is steadily rising at present, but due to the impact of new media, the absolute number and time of reading books and journals are on the decline, therefore, public library should play its platform advantage to carry out the reading propaganda and promotion. Taking Hubei Library as an example, this paper introduces the experiences of Hubei area in carrying out the reading promotion activities, and probes into the new ideas for further improving the level of reading promotion.