| 传媒产业发展过程中的文化价值缺失与重塑策略 |
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| 引用本文： | 杨晓鸿.传媒产业发展过程中的文化价值缺失与重塑策略[J].科技情报开发与经济,2008,18(13):115-117. |
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| 作者姓名： | 杨晓鸿 |
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| 作者单位： | 云南财经大学传媒学院,云南昆明,650221 |
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| 摘 要： | 分析了中国传媒产业追求经济效益过程中的文化价值缺失,探讨了传媒产业文化价值传播责任的重塑与彰显。
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| 关 键 词： | 传媒产业 文化价值缺失 文化软实力 |
The Deficiency of the Cultural Value in the Development of the Media Industry and Remolding Strategies |
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| YANG Xiao-hong.The Deficiency of the Cultural Value in the Development of the Media Industry and Remolding Strategies[J].Sci-Tech Information Development & Economy,2008,18(13):115-117. |
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| Authors: | YANG Xiao-hong |
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| Institution: | YANG Xiao-hong |
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| Abstract: | This paper analyzes the deficiency of the cultural value of Chinese media industry in the course of pursuing the economic benefit, and probes into remolding and demonstrating media industry＇ s responsibility of spreading the cultural value. |
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| Keywords: | media industry deficiency of cultural value soft strength of culture |
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