企业社会责任供给与消费者偏好的一项自然实验

为了消除企业管理层关于企业社会责任是否能带来近期经济利益的顾虑,完成了一项研究企业社会责任供给与消费者偏好之间关系的自然实验。研究结果发现,在完全信息下消费者对企业社会责任水平的关注能够迅速转化为现实的购买力并产生替代效应,给企业带来近期的经济回报。因此,为了促进企业积极履行社会责任,政府的政策重心应该从依靠财政投入的＂引导型＂转变为加强信息沟通的＂疏导型＂。

A Natural Experiment on Corporate Social Responsibility(CSR) Supply and Consumer Preference

In order to wipe off the worries of corporate managers about whether or not that the corporate social responsibility could produce the near-term economic profit,a natural experiment on the relationship between corporate social responsibility supply and consumer preference has got through.The research results find that in the case of complete information,the consumer's concern on CSR can be rapidly transformed into real purchasing power and induce substitution effect,and bring about near-term economic return...