| 从市场竞争看顾客品牌忠诚度的培养策略 |
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| 引用本文： | 廖秋敏,刘传立.从市场竞争看顾客品牌忠诚度的培养策略[J].科技情报开发与经济,2005,15(20):141-142. |
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| 作者姓名： | 廖秋敏 刘传立 |
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| 作者单位： | 江西理工大学,江西,赣州,341000 |
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| 摘 要： | 品牌忠诚度分为情感忠诚和行为忠诚两个部分.根据不同厂商所处市场的竞争程度不同,提出培养顾客品牌忠诚度的不同侧重方向,指出了处于不同市场竞争程度的厂商的品牌忠诚度培养策略.
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| 关 键 词： | 品牌忠诚度 竞争度 行为忠诚 情感忠诚 |
| 文章编号： | 1005-6033（2005）20-0141-02 |
| 收稿时间： | 2005-07-14 |
| 修稿时间： | 2005年7月14日 |
Tactics on Culturing Customer's Brand Loyalty Based on Competition in the Market |
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| LIAO Qiu-min,LIU Chuan-li.Tactics on Culturing Customer''''s Brand Loyalty Based on Competition in the Market[J].Sci-Tech Information Development & Economy,2005,15(20):141-142. |
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| Authors: | LIAO Qiu-min LIU Chuan-li |
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| Abstract: | The brand loyalty consists of two parts:emotional loyalty and behavior loyalty.This paper points out since different markets have different competition extents,should culture different emphases of customer's brand loyalty,and puts forward the strategies for culturing the brand loyalty of the firms that are in the different market competition extents. |
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| Keywords: | brand loyalty competition extent behavior loyalty emotional loyalty |
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