| 新经济时代的企业营销对策 |
| |
| 引用本文： | 康健.新经济时代的企业营销对策[J].科技情报开发与经济,2005,15(17):181-182. |
| |
| 作者姓名： | 康健 |
| |
| 作者单位： | 中国辐射防护研究院,山西,太原,030006 |
| |
| 摘 要： | 指出了传统观念与全新市场营销思维的差距以及企业营销制度不断创新的必要性，介绍了新经济时代的企业营销对策，如认真做好市场调查和研究、建立健全营销组织和营销队伍等。
|
| 关 键 词： | 企业营销 市场调研 营销组织 |
| 文章编号： | 1005-6033（2005）17-0181-02 |
| 收稿时间： | 2005-07-13 |
| 修稿时间： | 2005年7月13日 |
On the Marketing Countermeasures of the Enterprise in the New Economic Times |
| |
| KANG Jian.On the Marketing Countermeasures of the Enterprise in the New Economic Times[J].Sci-Tech Information Development & Economy,2005,15(17):181-182. |
| |
| Authors: | KANG Jian |
| |
| Abstract: | This paper points out the gaps between the old traditional opinion and the totally new marketing thought, expounds the necessity of the continuous innovation of enterprise's marketing system, and introduces enterprise's marketing countermeasures in the new economic times such as doing well the market investigation and research, and establishing and perfecting the marketing organization and the marketing ranks, etc. |
| |
| Keywords: | enterprise marketing market investigation marketing organization |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
