| 从贴牌、创牌到名牌建设初探 |
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| 引用本文： | 刘晓华.从贴牌、创牌到名牌建设初探[J].科技情报开发与经济,2010,20(26):128-130. |
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| 作者姓名： | 刘晓华 |
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| 作者单位： | 广东省机械高级技工学校,广东广州,510450 |
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| 摘 要： | 分析了贴牌代工企业在贸易价值链中所处的不利地位,阐述了品牌和名牌的区别,提出了企业创名牌需要注意的关键问题,讨论了政府在企业创牌中应发挥的作用。
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| 关 键 词： | 贴牌生产 品牌 名牌 企业创牌 |
Probe into Brand Construction from OEM,Brand Creation to Famous Brand |
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| LIU Xiao-hua.Probe into Brand Construction from OEM,Brand Creation to Famous Brand[J].Sci-Tech Information Development & Economy,2010,20(26):128-130. |
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| Authors: | LIU Xiao-hua |
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| Institution: | LIU Xiao-hua |
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| Abstract: | This paper analyzes the disadvantageous position of OEM enterprise in trading value chain,expounds the differences between the brand and famous brand,and puts forward some key problems needing attention in brand creation of enterprise,and discusses the role that the government should play in brand creation of enterprise. |
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| Keywords: | OEM production brand famous brand brand creation of enterprise |
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