| 基于效用理论的电子商务个性化推荐 |
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| 引用本文： | 鲍丽倩,陈思璇.基于效用理论的电子商务个性化推荐[J].科技情报开发与经济,2011(24):150-153. |
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| 作者姓名： | 鲍丽倩 陈思璇 |
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| 作者单位： | 华中师范大学信息管理系,湖北武汉,430079 |
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| 摘 要： | 在详细分析商品属性类型及其给消费者带来的效用价值基础上,重点讨论了在电子商务环境下个性化推荐的主要方法。针对不同消费者对商品属性的偏好,提出不同决策类型用户的效用函数模型,表明了效用函数模型个性化推荐的可行性和有效性。
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| 关 键 词： | 效用理论 个性化推荐 商品属性类型 消费者决策类型 |
E-commerce Personalized Recommendation Based on Utility Theory |
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| BAO Li-qian,CHEN Si-xuan.E-commerce Personalized Recommendation Based on Utility Theory[J].Sci-Tech Information Development & Economy,2011(24):150-153. |
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| Authors: | BAO Li-qian CHEN Si-xuan |
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| Institution: | BAO Li-qian,CHEN Si-xuan |
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| Abstract: | Based on detailed analysis on commodity property type and the utility value brought about by it to the consumers,this paper emphatically discusses some main methods for personalized recommendation under E-commerce environment,and in the light of the preferences of different consumers to commodity property,puts forward different utility function model for the consumers of different types of decision making,showing the feasibility and effectiveness of personalized recommendation based on utility function mode... |
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| Keywords: | utility theory personalized recommendation type of commodity property type of consumer's decision making |
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