| 标杆瞄准理论述评 |
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| 引用本文： | 吴坤.标杆瞄准理论述评[J].科技情报开发与经济,2006,16(12):189-190,195. |
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| 作者姓名： | 吴坤 |
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| 作者单位： | 中国矿业大学管理学院,江苏,徐州,221008 |
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| 摘 要： | 综述了标杆瞄准的概念和标杆瞄准的起源,介绍了标杆瞄准发展的5个阶段,阐述了标杆瞄准的类型和实施标杆瞄准的最佳流程,指出了实施标杆瞄准应注意的问题。
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| 关 键 词： | 标杆瞄准 竞争对手分析 竞争战略 企业管理 |
| 文章编号： | 1005-6033（2006）12-0189-02 |
| 收稿时间： | 2006-01-23 |
| 修稿时间： | 2006-01-23 |
The Theory of Benchmarking |
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| WU Kun.The Theory of Benchmarking[J].Sci-Tech Information Development & Economy,2006,16(12):189-190,195. |
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| Authors: | WU Kun |
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| Abstract: | This paper sums up the concept and origin of the theory of benchmarking, introduces five stages of the development of the theory of benchmarking, expounds the types of the benchmarking and the optimum flow of carrying out the benchmarking, and puts forward some problems needing attention in carrying out the benchmarking. |
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| Keywords: | benchmarking analysis on competitive opponent competitive strategy enterprise management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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