| 现代市场营销学浅析 |
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| 引用本文： | 赵剑林.现代市场营销学浅析[J].科技情报开发与经济,2006,16(9):158-159. |
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| 作者姓名： | 赵剑林 |
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| 作者单位： | 洛阳工业高等专科学校,河南,洛阳,471003 |
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| 摘 要： | 介绍了现代市场营销的发展方向:大市场营销、4C营销、5R营销和绿色营销。分析了现代市场营销与传统市场营销的不同特点,评价了现代市场营销的贡献。
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| 关 键 词： | 现代市场营销 大市场营销 4C营销 5R营销 绿色营销 |
| 文章编号： | 1005-6033（2006）09-0158-02 |
| 收稿时间： | 2005-12-22 |
| 修稿时间： | 2005年12月22 |
Analysis on the Modern Marketing Science |
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| ZHAO Jian-lin.Analysis on the Modern Marketing Science[J].Sci-Tech Information Development & Economy,2006,16(9):158-159. |
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| Authors: | ZHAO Jian-lin |
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| Institution: | ZHAO Jian-lin |
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| Abstract: | This paper introduces the developing directions of the marketing of the modern market,which are the marketing of major market,the 4C marketing,the 5R marketing and the green marketing,analyzes on the features of the marketing of the modern market different from that of the marketing of the traditional market,and evaluates the contributions of the marketing of the modern market. |
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| Keywords: | marketing of modern market marketing of major market 4C marketing 5R marketing green marketing |
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