| 地方电视台成本管理工作探析 |
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| 引用本文： | 张丽华.地方电视台成本管理工作探析[J].太原科技,2010(8):79-80. |
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| 作者姓名： | 张丽华 |
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| 作者单位： | 山西大同煤矿集团公司电视台,山西,大同,037003 |
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| 摘 要： | 阐述了地方电视台降成本的意义,通过提出降成本的方式,进而说明良好的内部管理必将使实现利润最大化,增强电视台的整体经济实力,使电视产业又好又快地发展。
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| 关 键 词： | 地方电视台 成本管理 广告营销 人力资源配置 |
Discussion on Methods of Raising Profit by Costing Reduction in Local Television Station |
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| Zhang Li-hua.Discussion on Methods of Raising Profit by Costing Reduction in Local Television Station[J].Taiyuan Science and Technology,2010(8):79-80. |
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| Authors: | Zhang Li-hua |
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| Institution: | Zhang Li-hua (Shanxi Datong Coal Mine Group TV Station, Datong 037003 China) |
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| Abstract: | In this paper, the author expounded significance of costing reduction of local television station. Then, through propounding method of costing reduction, the author put forward that favorable internal management would certainly make profit maximization, which would strength economic power, and promote good and steady growth of TV industry. |
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| Keywords: | local television station cost management marketing and advertising human resources deployment |
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