| 客户价值管理在商业银行中的应用 |
| |
| 引用本文： | 张婷.客户价值管理在商业银行中的应用[J].太原科技,2010(11):64-66. |
| |
| 作者姓名： | 张婷 |
| |
| 作者单位： | 山西财经大学,山西太原030006 |
| |
| 摘 要： | 围绕商业银行管理工作中客户价值导向的内涵，阐述了客户需求的重要性，分析了客户需求的种类，并提出了提高客户满意度的基本对策。
|
| 关 键 词： | 客户价值 商业银行 银行客户服务 |
Application of Customer Value Management on Commercial Bank |
| |
| ZHANG Ting.Application of Customer Value Management on Commercial Bank[J].Taiyuan Science and Technology,2010(11):64-66. |
| |
| Authors: | ZHANG Ting |
| |
| Institution: | ZHANG Ting (Shanxi University of Finance and Economics, Taiyuan 030006, China) |
| |
| Abstract: | In this paper, the author introduced the meaning of customer value orientation in commercial bank management.Also the author elaborated the importance of customer need, analyzed types of customer needs and proposed some basic countermeasures on improving customer satisfaction. |
| |
| Keywords: | customer value commercial bank bank customer service |
| 本文献已被 维普 万方数据 等数据库收录！ |
