| 企业如何实施名牌战略 |
| |
| 引用本文： | 李艳玲.企业如何实施名牌战略[J].太原科技,2005(3):44-45. |
| |
| 作者姓名： | 李艳玲 |
| |
| 作者单位： | 山西潞安职业技术学院,山西,长治,046204 |
| |
| 摘 要： | 介绍了企业实施名牌战略的策略，从树立名牌战略观念、发展名牌战略的重要步骤、注重打造自己的名牌、对自己的名牌不断地加以保护等几个方面进行了论述。
|
| 关 键 词： | 名牌战略 注册商标 产品 |
| 文章编号： | 1006-4877(2005)03-0044-02 |
| 修稿时间： | 2005年1月20日 |
How the Enterprises to Practice the Famous Brand Strategy |
| |
| Li Yanling.How the Enterprises to Practice the Famous Brand Strategy[J].Taiyuan Science and Technology,2005(3):44-45. |
| |
| Authors: | Li Yanling |
| |
| Abstract: | This paper introduces the tactics of practicing the famous brand strategy in enterprises, makes a discussion from seven aspects of building up the view of famous brand strategy, important step of developing the famous brand strategy, devoting major efforts to popularizing own brand, creating the famous brand, maintaining continuously own brand etc. |
| |
| Keywords: | famous brand strategy registered trade mark product |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
