| 中国奢侈品消费趋势的危险信号及应对策略研究 |
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| 引用本文： | 周云.中国奢侈品消费趋势的危险信号及应对策略研究[J].太原科技,2011(2):61-62. |
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| 作者姓名： | 周云 |
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| 作者单位： | 北京衣学院,北京102206 |
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| 摘 要： | 通过分析对比日本奢侈品导入期民众对待奢侈品的消费观念及态度，提出中国奢侈品消费趋势当中出现的危险信号，包括两极分化、未富先奢，传统文化缺失、盲目崇拜日盛等。
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| 关 键 词： | 奢侈品 品牌 消费观念 |
Danger Signals and Strategies Research on Chinese Luxury Consumption Trend |
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| Zhou Yun.Danger Signals and Strategies Research on Chinese Luxury Consumption Trend[J].Taiyuan Science and Technology,2011(2):61-62. |
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| Authors: | Zhou Yun |
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| Institution: | Zhou Yun(Beijing Agricultural Institute, Beijing 102206, China) |
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| Abstract: | By comparing the consumption concept and attitudes of Japanese on introduction period of luxury, the author proposed danger signal of Chinese luxury consumption trend which included polarization, anticipating before getting rich, traditional cultural loss and blind worship, etc. |
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| Keywords: | luxury brand consumption idea |
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