对外贸易中的品牌战略

本文将针对当前我国对外贸易中品牌战略进行一番探索,首先对品牌战略的含义及作用做简要的介绍,然后分析我国贸易中品牌战略的实施现状,并简要分析产生原因,而把重点放在如何打造中国企业品牌战略的策略分析上,结合国际国内成功企业案例,试图通过比较优势,技术创新,信用等几方面对中国企业目前存在的问题进行分析,并提出一些相应的建议。

The Brand——competition Strategy in Chinese Foreign Trade

We are going to explore the Brand--competition strategy in Chinese international trade.First of all,we will give you a brief definition of the Brand-Competition strategy,and then analyze the situation in our international trade as well as the causes. Then emphasize what measures we should take to create our brands by relating the world famous cases through the analysis of relative advantages,innovations in technology,and credit. At last bring forward some corresponding advices.