| 基于ASEB栅格分析法的乡村体验式旅游产品设计研究 |
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| 引用本文： | 伍海琳.基于ASEB栅格分析法的乡村体验式旅游产品设计研究[J].邵阳高等专科学校学报,2011(3):43-47. |
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| 作者姓名： | 伍海琳 |
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| 作者单位： | 长沙师范高等专科学校,湖南长沙410100 |
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| 基金项目： | 湖南省教育厅普通高等学校教学改革研究项目“星级酒店在职员工继续教育师资培训实效研究”（编号：498） |
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| 摘 要： | 体验经济时代已经到来，乡村旅游以其广阔的空间、鲜明的绿色和浓郁的乡土特征，吸引着越来越多关注的目光和体验的热情，成为体验消费的最佳方式之一。文章对体验式乡村旅游产品的设计进行了系统分析，包括设计目标、设计条件及设计方法的分析，并提出体验式乡村旅游产品的ASEB评价方法。
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| 关 键 词： | 乡村旅游 体验 旅游产品设计 |
Research on Tourist Products Design Based on ASEB Method |
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| WU Hai-lin.Research on Tourist Products Design Based on ASEB Method[J].Journal of Shaoyang College,2011(3):43-47. |
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| Authors: | WU Hai-lin |
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| Institution: | WU Hai-lin (Changsha Normal College, Changsha Hunan 410100) |
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| Abstract: | Experience economy age has arrived. Rural tourism attracts more and more tourists＇ attention with its vast space, bright green color and strong rural identity, and it is becoming one of the best ways of experience consumption. This article makes a systematic analysis on the design of experiential rural tourism product, including the target, condition and method of the design, and also proposes the ASEB assessment method of the experiential tourism product in rural area. |
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| Keywords: | rural tourism experience tourism product design |
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