基于典型相关分析法的顾客生命周期影响因素的实证研究

基于安徽省水泥行业B2B市场顾客的抽样调查数据,运用典型相关分析法实证研究水泥行业顾客生命周期的影响因素.利用SPSS13.0统计分析软件分析实证数据,通过因子分析、典型相关分析等方法研究顾客满意、顾客价值、顾客信任及其子因素与顾客生命周期之间的关系.结果表明,顾客满意、顾客价值和顾客信任是影响顾客生命周期的三大重要因素.

An empirical study on the factors of customer lifetime cycle based on the method of canonical correlation analysis

This paper chooses the customers of cement industry in B2B market to be the sampling data of investigation.It analyzes the three factors of customer lifetime cycle based on canonical correlation analysis.By the SPSS 13.0,this paper analyzes the relationships between the customer satisfaction,customer value and customer trust and customer lifetime cycle using the factor analysis and canonical correlation analysis.The results indicate that customer satisfaction,customer value and customer trust are the three major factors of customer lifetime cycle and they all have sub-factors.The cement businesses could make use of the factors to calculate and forecast the customer keeping rate,and take different measures to maintain good customer relationship.