| 后危机时代企业网络营销绩效的评价问题研究 |
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| 引用本文： | 李晓方.后危机时代企业网络营销绩效的评价问题研究[J].南阳理工学院学报,2014(1):39-41,46. |
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| 作者姓名： | 李晓方 |
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| 作者单位： | 南阳理工学院国际教育学院,河南南阳473004 |
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| 摘 要： | 如何评价网络营销的绩效,是企业营销面临的重要问题。本文分析了企业网络营销绩效评价的必要性及评价的特点、确定指标的原则,并结合实际从多个不同的角度探讨了企业网络营销绩效评价方法的选择和相应的评价步骤。
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| 关 键 词： | 网络营销 绩效评价 研究 |
RESEARCH ON PERFORMANCE EVALUATION OF ENTERPRISE NETWORK MARKETING IN POST-CRISIS ERA |
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| LI Xiao-fang.RESEARCH ON PERFORMANCE EVALUATION OF ENTERPRISE NETWORK MARKETING IN POST-CRISIS ERA[J].Journal of Nanyang Institute of Technology,2014(1):39-41,46. |
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| Authors: | LI Xiao-fang |
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| Institution: | LI Xiao-fang ( Nanyang Institute of Technology International Education college, Nanyang 473004, China) |
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| Abstract: | How to evaluate the actual performance of the network marketing is the most important part of the marketing strategy in an enterprise. This article analyzes the necessary and characteristics of the performance evaluation of network marketing system, and then determines the principles and indicators. It takes the real enterprise as example and from several different angles explore the perform- ance evaluation method of network marketing selection and evaluation steps. |
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| Keywords: | network marketing performance evaluation research |
| 本文献已被 CNKI 维普 等数据库收录！ |
