| 南阳市城市营销的现状及问题分析 |
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| 引用本文： | 邢红央.南阳市城市营销的现状及问题分析[J].南阳理工学院学报,2012,4(1):70-74. |
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| 作者姓名： | 邢红央 |
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| 作者单位： | 南阳理工学院商学系,河南南阳,473004 |
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| 摘 要： | 随着城市营销理论的发展，城市营销已成为提升城市竞争力的有效手段和重要战略选择。本人以南阳市为研究对象，结合南阳市资源概况、城市发展情况分析了南阳市存在的城市营销观念不强、城市定位模糊、缺乏整体规划等问题，提出了南阳市实施城市营销的策略。
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| 关 键 词： | 南阳 城市营销 城市品牌 现状 问题 |
THE ANALYSIS OF THE CURRENT SITUATION AND PROBLEMS OF THE CITY MARKETING IN NANYANG CITY |
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| XING Hong-yang.THE ANALYSIS OF THE CURRENT SITUATION AND PROBLEMS OF THE CITY MARKETING IN NANYANG CITY[J].Journal of Nanyang Institute of Technology,2012,4(1):70-74. |
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| Authors: | XING Hong-yang |
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| Institution: | XING Hong-yang(Department of Business,Nanyang Institute of Technology,Nanyang 473004,China) |
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| Abstract: | With the development of city marketing theory,the city marketing,as a kind of new management concept,becomes an effective method of promoting the city economic development and improving the city competition ability.This paper analyzes the main problems of Nanyang city,such as scarce realization of city marketing,vague city positioning and lacking of total planning and so on by taking the Nanyang city as the research objective and considering the resources condition and development condition of the Nanyang city,and makes the conclusion that it is necessary to implement city marketing for Nanyang city. |
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| Keywords: | Nanyang city city marketing city brand current situation problem |
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