宁夏旅游产业的竞争力与贡献率分析

客观评价了宁夏旅游业在全国同行业中的综合竞争力，从行业实力、市场竞争力、企业竞争力、基础竞争力、环境竞争力等要素着手，分析了宁夏旅游业的优劣势所在．与邻近省区的差距研究表明，宁夏旅游业在全国乃至整个西部地区同行业中都缺乏较强竞争力，同时，在自治区第三产业中却发挥着不可低估的作用．通过宁夏旅游业对区内社会经济的贡献率进行理论和实证研究，提出要从提高旅游企业的经营管理水平、开拓市场、开发特色旅游产品、加强旅游规划和旅游产品开发、改善旅游业外部环境等方面着手，提高宁夏旅游业在全国同行业中的竞争力和对宁夏经济的贡献率．

Competitiveness and Contribution Rates of Tourism Industry in Ningxia

The comprehensive competitiveness of the tourism industry of Ningxia among the same industry in China is objectively evaluated. Comparing five factors including the competitive power of market, enterprise, foundation,environment and the strength of industry, superiorities and inferiorities of Ningxia tourism are analyzed. Compared with advanced provinces, Ningxia tourism lackes the strong competitive power in the whole nation, but plays an underestimated role in the third industries of Ningxia. At last, the key measures about how to improve the competitiveness, contribution rates of tourism industry in Ningxia and its level of the management, how to explore the market, exploit characteristic tourist production, enhance tourist production developing and improve external environment of tourist, etc.