| 新媒体背景下体育文化传播的策略探析 |
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| 引用本文： | 张丽,陈翔.新媒体背景下体育文化传播的策略探析[J].镇江高专学报,2013(1):44-46. |
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| 作者姓名： | 张丽 陈翔 |
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| 作者单位： | 无锡科技职业学院文化创意学院;无锡科技职业学院体育部 |
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| 基金项目： | 无锡市体管中心2010年度体育科研课题(WT1004) |
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| 摘 要： | 新媒体传播不仅改变了大众媒体的传播机制，而且对政治、文化、生活等多个社会层面都产生了深远的影响，也给传统的体育文化传播方式带来了很多新层面的变革和挑战。从分析新媒体的互动性、跨时空性、主动性、个性化、平民化、信息量大等传播特征入手，探究新媒体背景下体育文化传播的新策略、新路径，如积极探索新媒体的高效应用，加强传统媒体与新媒体的融合等，促进体育文化在我国的广泛传播。
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| 关 键 词： | 新媒体 体育文化 传播 策略 |
Exploration of strategies of sports culture dissemination under the background of new media |
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| ZHANG Lia,CHEN Xiang.Exploration of strategies of sports culture dissemination under the background of new media[J].Journal of Zhenjiang College,2013(1):44-46. |
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| Authors: | ZHANG Lia CHEN Xiang |
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| Institution: | b(a.Cultural Innovation Department;b.Sports Education Department,Wuxi Higher Vocational College,Wuxi 214000,China) |
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| Abstract: | The new media not only changes the mass media dissemination mechanism, but also have profound im- pacts on the politics, culture and many other social aspects. It especially brings various changes and challenges to the traditional sports culture dissemination. The thesis, from the analysis of new media characteristics, makes research on the new strategies and the new way under the background of new media sports culture dissemination. |
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| Keywords: | new media sports culture dissemination strategy |
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