| 高校辅导员网站构建策略：媒介生态位视角——以无忧指航网（WWW．51zhihang．com）为例 |
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| 引用本文： | 钟小剑,李小燕.高校辅导员网站构建策略：媒介生态位视角——以无忧指航网（WWW．51zhihang．com）为例[J].新余高专学报,2012,17(4):104-105. |
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| 作者姓名： | 钟小剑 李小燕 |
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| 作者单位： | 1. 福建师范大学地理科学学院,福建福州,350108
2. 福建长乐华侨中学,福建福州,350200 |
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| 摘 要： | 从生态位的角度探讨辅导员工作网站的建设策略。阐述了媒介生态位的理论体系，实例分析了无忧指航网的建站策略及其运作定位，也分析了大学辅导员工作网站的建设意义及其困难，为辅导员网站的建设提供参考建议。
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| 关 键 词： | 辅导员网站 媒介生态位 构建策略 |
The construction strategy of counselors website from perspective of the media ecological niche |
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| Institution: | ZHONG Xiao -jian, LI Xiao -yan (1. Fajian Normal University, Fuzhou 350108 China; 2. Changle Overseas Chinese Middle School, Fuzhou 350200, China) |
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| Abstract: | Counselors website is a way and means of innovation for ideological and political education of college students, which is playing an increasingly important role. The paper discusses the strategy of counselors website from the perspective of ecological niche. It elaborates the medium ecological niche theory and analysis of the 51zhihang. com. It also analyses the significance and difficulties to provide reference for the construction of counselors website. |
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| Keywords: | counselors website media ecological niche construction strategy |
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