| 商业符号淡化行为的治理路径 |
| |
| 引用本文： | 汤杭嘉.商业符号淡化行为的治理路径[J].新余高专学报,2014(3):44-47. |
| |
| 作者姓名： | 汤杭嘉 |
| |
| 作者单位： | 浙江工商大学法学院,浙江杭州310018 |
| |
| 摘 要： | 现代企业把竞争的重心放在了商业符号意义的塑造上,而淡化行为是一种旨在获取免费广告的行为,它同时也会对商业符号的意义造成稀释.通过反不正当竞争法来规制淡化行为有其合理性.
|
| 关 键 词： | 商业符号 淡化行为 治理 |
The governance path of dilution act of commerce symbols |
| |
| Institution: | TANG Hang - jia (Zhejiang University of Business, Hangzhou 310018 China) |
| |
| Abstract: | The modern enterprises put the core of the competition on the creation of commerce symbol meaning. The dilution act is a kind of act of obtaining free advertisement, which will dilute the meaning of commerce symbols. We may as well normalize the dilution act by the law against unjust competition. |
| |
| Keywords: | commerce symbol dilution act governance |
| 本文献已被 维普 等数据库收录！ |
