| 高职《消费心理学》教学改革思考与探索 |
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| 引用本文： | 赵根良.高职《消费心理学》教学改革思考与探索[J].新余高专学报,2012,17(5):127-129. |
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| 作者姓名： | 赵根良 |
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| 作者单位： | 安徽商贸职业技术学院,安徽芜湖,241000 |
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| 基金项目： | 教育部、财政部关于支持高等职业学校提升专业服务产业发展能力项目（连锁经营管理专业）; 省级教学质量工程项目（2011158）; 省级教学研究项目（2010645） |
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| 摘 要： | 《消费心理学》是高职连锁经营管理专业的一门重要的必修课程和专业基础课程。鉴于《消费心理学》课程特点和教学过程中存在的问题,课程需要进行教学改革,提出了建设专业的教学师资队伍、科学选用和开发适用教材、合理选择和设计的教学内容、改革传统单一的教学方法、改革与创新教学考核方式的教学改革措施。
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| 关 键 词： | 消费心理学 教学改革 教材 教学方法 |
Thought and exploration on the teaching reform of Higher Vocational Consumer Psychology |
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| Zhao Gen-liang.Thought and exploration on the teaching reform of Higher Vocational Consumer Psychology[J].Journal of XinYu College,2012,17(5):127-129. |
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| Authors: | Zhao Gen-liang |
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| Institution: | Zhao Gen-liang (Anhui Business College of Vocational Technology,Wuhu 241000 China) |
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| Abstract: | Consumer psychology is an important compulsory course and basic professional course of the higher vocational chain management.In view of characteristics and teaching problems on consumer psychology course,higher vocational consumer psychology needs teaching reform..These teaching reform measures include constructing professional teaching faculty,scientifically selecting and developing applied teaching material,rationally selecting and designing teaching content,reforming the traditional single teaching method,and innovating teaching evaluation method. |
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| Keywords: | consumer psychology teaching reform teaching material teaching method |
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