| 跨越绿色壁垒 实施绿色营销 |
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| 引用本文： | 张洪铖.跨越绿色壁垒 实施绿色营销[J].新余高专学报,2003,8(3):22-26. |
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| 作者姓名： | 张洪铖 |
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| 作者单位： | 新余高等专科学校,经贸系,江西,新余,338031 |
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| 摘 要： | 国际贸易中绿色壁垒的出现，对中国对外贸易产生了不良影响。绿色营销的出现是解决这一问题的突破口。绿色营销具有的特点及在中国的市场环境条件是企业实施绿色营销时所必须了解和把握的。根据中国具体国情，如何跨越绿色壁垒、实施绿色营销将成为政府和企业必须解决的课题。
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| 关 键 词： | 绿色壁垒 绿色营销 绿色产品 绿色消费 |
| 文章编号： | 1008-6765(2003)03-0022-05 |
| 修稿时间： | 2003年4月18日 |
Crossing the green barriers and implementing the green marketing |
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| ZHANG Hong-cheng.Crossing the green barriers and implementing the green marketing[J].Journal of XinYu College,2003,8(3):22-26. |
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| Authors: | ZHANG Hong-cheng |
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| Abstract: | The appearance of the green barriers in the international trade produces the negative influence on the Chinese foreign trade. The appearance of the green marketing is the breakthrough of solving the problem. The characteristics of the green marketing and the Chinese market environment must be understood when the enterprises implement the green marketing. In the Chinese specific situation, how to cross the green barriers and implement the green marketing will become the subject the government and enterprises must solve. |
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| Keywords: | Green barriers Green marketing Green products Green consumption |
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