| 新余城市营销环境分析的SWOT战略 |
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| 引用本文： | 李敏毅,周奕,柳碧清.新余城市营销环境分析的SWOT战略[J].新余高专学报,2011,16(6):8-11. |
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| 作者姓名： | 李敏毅 周奕 柳碧清 |
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| 作者单位： | 新余学院,江西新余,338004 |
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| 摘 要： | 作为江西省工业化程度最高、城市化速率最快的城市,新余需要通过制定科学的城市营销策略提高城市的竞争力。采用SWOT模型对新余城市营销环境进行分析,从而准确地了解新余城市营销的优势、劣势、机遇和威胁,或将有助于新余城市营销策略的制定。
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| 关 键 词： | 新余 城市营销 SWOT分析 |
The SWOT Model Applied in the Analysis of the Urban Marketing Environment of Xinyu City |
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| LI Min-yi,ZHOU Yi,LIU Bi-qing.The SWOT Model Applied in the Analysis of the Urban Marketing Environment of Xinyu City[J].Journal of XinYu College,2011,16(6):8-11. |
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| Authors: | LI Min-yi ZHOU Yi LIU Bi-qing |
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| Institution: | LI Min-yi,ZHOU Yi,LIU Bi-qing(Xinyu College,Xinyu 338004 China) |
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| Abstract: | The Xinyu city,as the most industrialized and fastest urbanized city in Jiangxi province,needs to improve its competitiveness through making a scientific city marketing strategy.The adoption of SWOT model to analyze the urban marketing environment will help us know exactly the advantages,disadvantages,opportunities and threats of city marketing of Xinyu city,and contribute to working out its urban marketing strategy. |
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| Keywords: | Xinyu urban marketing SWOT |
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