| 基于Web2.0的客户中心关系管理(CCRM)系统研究 |
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| 引用本文： | 谢富强,唐耀庚.基于Web2.0的客户中心关系管理(CCRM)系统研究[J].南华大学学报(自然科学版),2007,21(2):41-45. |
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| 作者姓名： | 谢富强 唐耀庚 |
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| 作者单位： | 南华大学,计算机学院,湖南,衡阳,421001 |
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| 摘 要： | 提出了基于Web2.0的客户中心关系管理(Customer-Centered RelationshipManagement,CCRM)系统的构想,并构建了CCRM的体系架构,分析了CCRM系统的主要功能模块.基于下一代互联网,结合二八定律和长尾理论,CCRM系统将对普通客户给予足够的重视,并能利用协同应用平台整合网络资源,从而使客户关系管理水平得到提高.
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| 关 键 词： | 客户中心关系管理 CRM Web2.0 P2P JXTA |
| 文章编号： | 1673-0062（2007）02-0041-05 |
| 收稿时间： | 2007-01-25 |
| 修稿时间： | 2007-01-25 |
A Customer-Centered Relationship Management System Based on Web2.0 |
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| XIE Fu-qiang,TANG Yiao-geng.A Customer-Centered Relationship Management System Based on Web2.0[J].Journal of Nanhua University:Science and Technology,2007,21(2):41-45. |
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| Authors: | XIE Fu-qiang TANG Yiao-geng |
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| Institution: | School of Computer Science and Technology, University of South China, Hengyang, Hunan 421001, China |
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| Abstract: | The idea of Customer-Centered Relationship Management(CCRM) System based on Web2.0 is provided.The system framework of CCRM is designed and the main fuction modules of CCRM system are analyzed.As a new-type CRM system based on Web2.0,CCRM system gives a high value to common customers,combined with the long tail theory and the 20/80 law.CRM is improved through CCRM system integrating network resources by CAP. |
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| Keywords: | Customer-Centered Relationship Management CRM Web2 0 P2P JXTA |
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