抓住新机遇 打造软实力 做强硬品牌——高职院校寻求发展之道 |
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引用本文: | 张玲.抓住新机遇 打造软实力 做强硬品牌——高职院校寻求发展之道[J].无锡职业技术学院学报,2011,10(5):19-22. |
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作者姓名: | 张玲 |
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作者单位: | 淮安信息职业技术学院,江苏淮安,223003 |
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基金项目: | 2011年度淮安信息职业技术学院教育科学研究课题 |
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摘 要: | 高职院校目前正面临着一系列发展的新机遇,《人才规划纲要》及《教育规划纲要》相继出台。高职院校纷纷将发展重点转向内涵建设和品牌提升等方面。基于以上背景,文章提出打造软实力和做强硬品牌的一些措施与途径。
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关 键 词: | 新机遇 软实力 硬品牌 |
Capture the New Opportunity Enhance the Soft Power Make the Strong Brand:Vocational Colleges Seek howto Develop |
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Authors: | ZHANG LING |
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Institution: | ZHANG LING(Huaian College of Information Technology,Huaian 223003,China) |
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Abstract: | Vocational colleges are facing a series of new opportunities,"National long-term talent development programs " and "National long-term development and reform plans for education " released.The vocational colleges have to shift the focus on content development and brand enhancement.Based on the above background,this paper propose some measures and means to enhance the soft power and make the brand strong. |
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Keywords: | new opportunity soft power strong brand |
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