媒介融合视野下盐城广播媒体的创新发展研究

新媒体的传播理念给了广播极大的发展启发,充分研究新媒体资讯的丰富性和传播手段的多样化,运用优质媒介人才,满足新兴受众群体的需求,创新广播节目的生产方式,通过高新技术手段,使传统的广播媒体和新媒体日益融合,方可做强、做大广播传媒。对照广播发展的新趋势、新机遇和新挑战,地市级广播传媒的发展遇到诸多亟待突破的瓶颈,唯有充分研究其内、外的双重掣肘,充分利用"媒介融合"的机遇,用符合广播规律的融合效应生产具有贴近时代、贴近受众的节目,广播方可走上新的振兴之路。

Study on Yancheng Broadcast Media's Innovation and Development from the Perspective of Media Convergence

The spread of new media＇s ideas has greatly inspirated the development of the broadcast.Only when we had researched the new media＇s information and diversity of communication,made full use of high-quality talents,met new media audience＇s needs,innovated the means of broadcast production,and merged the traditional broadcast media and new media by high-tech means,did the broadcast media be strengthened.Contrasting the new trend of development,new opportunities and challenges,the broadcast media in prefecture-level cities needs to break the bottleneck in many ways.Only when we had made full research of the dual constraints,made full use of the opportunity of the media convergence,producted program which closes to the age and the audience,did the broadcast be revitalizated.