高职营销专业实践教学体系构建探析

建立实践教学体系是培养高级技术应用型人才的中心环节和社会经济发展的必然要求。该文从高职市场营销专业人才培养方案和能力要求入手,就实践教学的合理安排、实践教学体系的构建和实施实践教学应注意的问题进行了探讨,提出和构建高职市场营销专业实践教学体系。

The Professional Practice Teaching System Analysis of Professorship Marketing

Practice teaching system is one of the subject teaching means that the objective necessity of the professorship realizes, it is professorship education that it could produce effect and characteristic key point to do really it. It is key to link and request for social economic development of training advanced talents of technology to establish the system of practice teaching. This paper demands to start with from professorship marketing professional personnel training scheme and ability practise teaching construction of system and implement practice question that teaching should be carried on discussion, propose and structure the professional practice teaching system of the professorship marketing.