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不确定环境下创业机会与创业力关系的理论研究
引用本文:覃蓉芳,马昆姝.不确定环境下创业机会与创业力关系的理论研究[J].世界研究与发展,2008,30(1):100-103.
作者姓名:覃蓉芳  马昆姝
作者单位:西南交通大学经济管理学院,成都610031
摘    要:创业机会研究已经日益成为当前创业理论研究的主流。当企业通过机会识别、机会评估之后,如何根据创业机会的类型采取创业行为,是本文所提出的研究框架。首先,分析了创业机会和创业机会的类型;其次,阐述了创业力的概念和创业力维度;最后,提出了创业机会和创业力关系的理论模型。

关 键 词:创业机会  创业力  不确定环境  企业类型

A Framework of the Relationship between Entrepreneurial Opportunity and Entrepreneurship in Uncertain Environment
Authors:QIN Rongfang  MA Kunshu
Abstract:Entrepreneurial opportunity research has increasingly been the mainstream of currently entrepreneurial research. Opportunity identification and evaluation got through, choosing entrepreneurial behavior based on the opportunity style may be the most important to the company. This article is focusing on it. Firstly,the article has analyzed the entrepreneurial opportunity and the style; also,we have stated the conception and dimensions of entrepreneurship; finally, a framework of the relationship between entrepreneurial opportunity and entrepreneurship has been provided.
Keywords:entrepreneurial opportunity  entrepreneurship  uncertain environment  enterprise style
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