| “互联网+”背景下大学生参加体育健身类APP线上付费课程态度调查 |
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| 作者单位： | ;1.上海体育学院经济管理学院 |
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| 摘 要： | 采用文献资料法、问卷调查法和数理统计法,以大学生对体育健身类APP付费课程的态度作为研究对象.通过体育认知、体育情感、体育行为意向3个维度的问卷调查,分析归纳出大学生对体育健身类APP付费课程的态度因素构成,总结出大学生对付费课程的真实需求,从健身类APP付费课程的宣传渠道、功能种类及内容的专业性和科学性3个方面提出可行性建议.
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| 关 键 词： | 社会体育 健身类APP 付费课程 体育消费 态度 |
The Attitudes of College Students on Participating Sports Fitness APP Online Payment Courses under the Background of "Internet +" |
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| Institution: | ,School of Economy and Management,Shanghai University of Sport |
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| Abstract: | The attitude of college students to the app-paying courses of physical fitness is taken as the research object by means of literature,questionnaire and mathematical statistics. Through the questionnaire analysis of sports cognition,sports emotion and sports behavior intention,the attitude factors of college students to the sports fitness APP paid courses are summarized,and the real demand of college students for paid courses is summarized,so as to promote the publicity channels of the fitness APP paid courses. The feasibility suggestions of the professional and scientific aspects of function category and content are put forward. |
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| Keywords: | social sports fitness APP payment course sports consumption attitude |
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