| 开封旅游演艺《千回大宋》的发展路径研究 |
| |
| 作者单位： | ;1.河南理工大学工商管理学院能源经济研究中心;2.贵州大学公共管理学院 |
| |
| 摘 要： | 作为开封主要旅游演艺项目之一,《千回大宋》在短暂的市场繁荣后就渐显疲态.通过分析开封旅游演艺的总体发展及《千回大宋》的特色与不足,综合认为《千回大宋》未来的有效发展需要从以下几个方面着手:1)破除阴影屏蔽,重塑演艺形象; 2)凝练演艺内容,提升演艺品质; 3)丰富演出形式,提高观演效果; 4)提升服务意识,完善营销网络.
|
| 关 键 词： | 开封旅游演艺 《千回大宋》 发展路径 《大宋·东京梦华》 |
Research on the Development Path of Kaifeng Tourism Performing Arts Project:Dating Back to Song Dynasty Thousand Years Ago |
| |
| Institution: | ,Research Center for Energy Economics,School of Business Administration,Henan Polytechnic University,School of Public Administration,Guizhou University |
| |
| Abstract: | As one of the main tourism performing arts( abbreviated as TPA) projects of Kaifeng city,Dating Back to Song Dynasty Thousand Years Ago has gradually appeared weak after a short period of market prosperity.By analyzing the overall development of Kaifeng TPA and the characteristics and shortcomings of Dating Back to Song Dynasty Thousand Years Ago,it is concluded that the effective development of Dating Back to Song Dynasty Thousand Years Ago needs to start from the following aspects:( 1) breaking the shadow mask and reshaping the TPA image;( 2) condensing the TPA content and enhancing the TPA quality;( 3) enriching the performance forms and improving the effect of watching;( 4) enhancing the service awareness and perfecting the marketing network. |
| |
| Keywords: | Kaifeng tourism performing arts Dating Back to Song Dynasty Thousand Years Ago development path Song Dynasty·Kaifeng Menghua |
|
