| 基于价值链的顾客价值对企业竞争优势的影响 |
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| 引用本文： | 刘同生,程艳霞.基于价值链的顾客价值对企业竞争优势的影响[J].平顶山学院学报,2005,20(5):24-26. |
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| 作者姓名： | 刘同生 程艳霞 |
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| 作者单位： | 武汉理工大学,湖北,武汉,430070 |
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| 摘 要： | 顾客价值创造是影响企业核心竞争力的重要因素,首先探讨了顾客价值的概念,在此基础上利用价值链理论对顾客价值创造进行分析,指出顾客价值的创造需要不断地优化价值链,通过更经济、更有效的方法提供更有价值的产品和服务,增大客户感知价值,使企业赢得竞争优势.
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| 关 键 词： | 顾客价值 顾客感知价值 顾客让渡价值 价值链 |
| 文章编号： | 1673-1670（2005）05-0024-03 |
| 收稿时间： | 2005-06-22 |
| 修稿时间： | 2005年6月22日 |
Analysis of customer value based on value chain |
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| LIU Tong-sheng,CHENG Yan-xia.Analysis of customer value based on value chain[J].Journal of Pingdingshan University,2005,20(5):24-26. |
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| Authors: | LIU Tong-sheng CHENG Yan-xia |
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| Abstract: | The creation of customer value directly affects the competitiveness of a corporation.This paper begins with exploring the meaning of customer value,and then analyzes the process of creating customer value based on value-chain theory.It shows that the creation of the customer value depends on the integration of customer value chain.Corporations should adopt some more effective methods to create and improve customer value in order to win the advantage. |
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| Keywords: | customer value customer perceived value customer delivered value value chain |
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