| 美团网运营模式研究 |
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| 引用本文： | 漆莉.美团网运营模式研究[J].重庆工商大学学报(自然科学版),2014,31(12):108-110. |
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| 作者姓名： | 漆莉 |
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| 作者单位： | 重庆工商大学电子商务及供应链系统重庆市重点实验室,重庆,400067 |
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| 基金项目： | 重庆市科技攻关计划项目 |
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| 摘 要： | 分析了美团网的运营模式,针对美团网存在的营销手段单一、人才储备不足、竞争优势难以保持问题,提出了改进措施：加强人才培养;增强创新意识;多元化营销手段.
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| 关 键 词： | 团购网站 运营模式 美团网 |
Research on Operation Model Based on MeiTuan.com |
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| QI Li.Research on Operation Model Based on MeiTuan.com[J].Journal of Chongqing Technology and Business University:Natural Science Edition,2014,31(12):108-110. |
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| Authors: | QI Li |
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| Institution: | QI Li ( Key Laboratory of E-commerce and Supply Chain System of Chongqing, Chongqing Technology and Business University, Chongqing 400067, China) |
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| Abstract: | This paper analyzes the business model of MeiTuan. com, and finally proposes the improving measures such as enhancing talents cultivation, strengthening innovative consciousness and diversified marketing methods according to the problems of MeiTuan.com in single marketing method, insufficient talent reserve, difficult to keep competitive advantage and so on. |
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| Keywords: | group shopping websites operation model MeiTuan com |
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