京东商城账号区域分布竞争力评价

提取了14 311个已注册的京东账号信息,从账号价值(会员制度规定的会员等级)和账号所在地理位置(省级行政区划)两个维度,使用Weaver-Thomas模型进行了京东商城账号区域分布的竞争力评价.得主要结论:北京、上海和广东是京东商城账号分布最密集的区域;江苏、四川和浙江地区的客户质量与一线城市不相上下,并与一线城市和省份一道是京东商城进行战略布局的重点省份;拥有最庞大的注册会员基数的北京,在其他账户等级的竞争力评价中,却没有凸显出其应有的较其他区域的优势.

Evaluation on Regional Distribution Comprtence of the Accounts in JD.com

This paper chooses 14311 registered accounts in JD.com,makes evalution on regional distribution competence for the accounts in JD.com by using Weaver-Thomas Model from two dimensions of account value (member grades stipulated by member regulation)and geographic position of the accounts (procincial districts),and mainly concludes that Beijing,Shanghai and Guangdong are mostly populated areas with the accounts in JD.com,that the customer quality in Jiangsu,Sichuan and Zhejiang is almost the same as the first line cities,that Jiangsu,Sichuan and Zhejiang with the the first line cities and provinces are important places for JD.com to make strategic layout ,and that Beijing,with biggest number of registered members,does not display its better regional advantage which Beijing should have than other regions in the evaluation on the competence of other accounts grades.