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商标反向混淆研究
引用本文:张耕,游楠.商标反向混淆研究[J].重庆工商大学学报(自然科学版),2012(5):13-18.
作者姓名:张耕  游楠
作者单位:西南政法大学民商法学院
摘    要:市场经济的飞速发展,使得我国商标侵权领域出现了一些令人棘手的新问题,商标反向混淆便是其中之一。然而,我国现行商标法却没有对反向混淆问题做出明确规定。在对商标反向混淆理论进行简要论述的前提下,针对我国商标侵权法律制度中存在的不足,提出相关立法完善建议,从而为司法实践中反向混淆问题的处理及商标权的保护提供充足的法律依据。

关 键 词:商标  反向混淆  混淆可能性  商标侵权  商标、商品相同、近似

Research on Trademark Reverse Confusion
ZHANG Geng,YOU Nan.Research on Trademark Reverse Confusion[J].Journal of Chongqing Technology and Business University:Natural Science Edition,2012(5):13-18.
Authors:ZHANG Geng  YOU Nan
Institution:(Civil and Commercial Law School,Southwest University of Political Science and Law,Chongqing 401120,China)
Abstract:With the rapid development of market economy,in the field of China’s trademark infringement,thorny issues appear,and trademark reverse confusion is one of them.However,our reverse confusion problems under existing trademark law are not clearly defined.This article is intended to expound trademark reverse confusion briefly under the premise of the theory.Based on the existing deficiencies in the legal system of trademark infringement in China,recommendations of the relevant legislation and judicial practices about reverse confusion problems are proposed so as to provide adequate legal basis for processing and protecting trademark rights.
Keywords:trade marks  reverse confusion  confusion probability  trademark infringement  the same or approximate trademark and commodity
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